Tag Archives: Marketing Automation
Personalization: The Human Touch Behind the Customer Journey
In the last couple of years, the concept of ‘content fatigue’ has taken on an [...]
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CRM and Marketing Automation Working Together
Are your CRM and marketing automation solutions working in concert to deliver greater business results? [...]
The Personalization Data You Should Be Collecting
The golden rule of sending emails is relevancy. In a “me, me, me!” society, sending [...]
Indy 500: 3 Content Marketing Lessons
Other than Cinco de Mayo, Memorial Day, and the end of the school year, the [...]
6 Lifecycle Marketing Emails You Should Send
As a self-identified picky eater, I’m especially prone to order mishaps at restaurants. Just the [...]
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Mini Marathon of a CRM Purchase: A CLM Perspective
This past weekend I made the questionable life decision to pay a sum of money [...]
Desk Decorations and Data Driven Marketing
There are many topics that I could have written on this week. The Indiana primary [...]
Become a Data-Driven Donkey Kong
Whether you would like to admit it or not, the most powerful throwback Nintendo character [...]
Grandma Versus Twitter. Marketing Automation versus Customer Lifecycle Marketing.
Your Grandma versus Twitter. Marketing automation versus Customer Lifecycle Marketing. There is a gap in [...]
How Marketing Automation Improves Customer Retention
If you do a Google search for “lead management software,” chances are you’ll find results [...]
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