Tag Archives: Marketing Automation

Marketing Automation is Useless Without Great Content

Marketing automation software is an incredible tool. And, yes, it makes a marketer’s life easier. [...]

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The Importance of Personalized Marketing Campaigns

Today, marketers are caught between the pressures of fickle customers and a hypercompetitive business environment.They [...]

Email’s Role in Marketing Automation

Email has been rated as the most successful digital marketing and engagement tool by 67% [...]

How to Move the Right People through the Customer Lifecycle

Customer lifecycle marketing enables your business to win and retain more customers, optimize marketing effectiveness, [...]

Why Your Marketing Automation Solution Needs a Multi-level Scoring Model

Lead scoring is one of the fundamental aspects of marketing automation. In the traditional sense, [...]