Tag Archives: Marketing Automation

Do you use email?

What better way to celebrate Halloween than by discussing the scariest question I’ve ever heard in my years of working with technology and higher education… “Do you use email?” (Insert screams of terror here) I typically create marketing content on customer lifecycle marketing, marketing automation, lead scoring, email marketing, campaign management, big data, and the […]

Five Tips for Successful Email Engagement in a Multi Device World

Email, despite the challenges, remains one of the best ways to reach out to customers. However, this does not mean email delivery doesn’t have to change with the times to stay relevant. One of the biggest challenges today is cross-channel optimization, considering recipients now access emails from many devices ranging from desktops to smartphones and everything […]

How B2B Marketers Can Adapt

The world of marketing is in a state of continuous churn. Changes in customer behavior bring forth new paradigms by the day, rendering previous ones obsolete. It is not enough that a marketer simply adapts to change. They have to embrace change as a routine, and more often than not, implement change in real-time. The net […]

5 Ways to Set Up Dynamic Content Using Marketing Automation

Audience relevance is the most important element of content success, followed by engaging and compelling storytelling that triggers a specific response. In a recent survey, over 30% of B2B marketers claim that their biggest concern with content marketing is that it’s not reaching the most appropriate audience. Dynamic content coupled with marketing automation allows you […]

Pandora celebrates the customer journey

Recently I received an email from Pandora, the Internet radio provider, that really caught my attention. In the email, Pandora offered a look back at my “musical journey” and reminded me, “it all started with The Smiths Radio.” Instantly, I was reminded of my first Pandora station, why I chose The Smiths to kick off […]

Deconstructing Multi-Channel Marketing

A lot of marketers like love to use the phrase “multi-channel marketing.” I’m going to come out and say right now that this term is overused. Upon seeing it, my inner English major and language teacher instinctively flash alarms that cause me to cringe: “Warning … jargon!” Let’s dig deeper: What do we marketers mean […]

The Key Challenges of Marketing Automation

Marketing automation is imperative in a sophisticated infrastructure, as it frees the marketer from being bogged down with routine tasks while improving accuracy. A recent study by B2B online: “Marketing Automation: Best Practices for the Management of B2B Digital Marketing Campaigns” reveals that 46% of marketers are already adopting marketing automation in some way, and […]

We are the ROI of marketing automation

Move over Big Data. Marketing automation is the new buzzword with marketers. “Marketing Automation: Best Practices for the Management of B2B Digital Marketing Campaigns” confirms the obvious when it discloses that 46% of all B2B marketers have already adopted marketing automation solutions in some form or another, and another 20% are actively evaluating marketing automation […]

Lead Scoring 101

In today’s digital world, scoring prospects is no longer a luxury, it’s a necessity. Lead scoring not only provides marketers with valuable information on who is visiting their website and interacting with their brand, but it can dramatically improve sales effectiveness. The premise behind lead scoring is simple: assign a ranking to potential new customers […]

Aligning Marketing Automation with Content Marketing Strategy

With big data analytics and “hyper-customization” becoming indispensable to generate leads and engage with prospects effectively, marketing automation has become an integral part of the marketing landscape. B2B estimates 46% of marketers have adopted some form of marketing automation, with 62% of them being strong adopters. By 2014, the tribe of strong adopters will grow substantially […]