All too often marketers get caught up in the tactical execution of items on our [...]
Back in 2014, I wrote a blog post on why organizations should refocus on lifecycle [...]
As a self-identified picky eater, I’m especially prone to order mishaps at restaurants. Just the [...]
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Your Grandma versus Twitter. Marketing automation versus Customer Lifecycle Marketing. There is a gap in [...]
It’s that time again! Your last campaign just wrapped up, and now you’re mapping out [...]
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Every marketing cloud and marketing automation vendor out there is touting the importance of sales [...]
Big Data (noun): “A vastly overused term thrown around to make people feel better about [...]
Welcome back! Yesterday in part one of this post, we walked through choosing the appropriate [...]
This week begins one of the most exciting times of the year for college basketball [...]
We can all learn a thing or two from sliced bread. The common household food [...]
