Tag Archives: lifecycle marketing

Creating Content Marketing Success

All too often marketers get caught up in the tactical execution of items on our [...]

You Need Lifecycle Marketing

Back in 2014, I wrote a blog post on why organizations should refocus on lifecycle [...]

6 Lifecycle Marketing Emails You Should Send

As a self-identified picky eater, I’m especially prone to order mishaps at restaurants. Just the [...]


Grandma Versus Twitter. Marketing Automation versus Customer Lifecycle Marketing.

Your Grandma versus Twitter. Marketing automation versus Customer Lifecycle Marketing. There is a gap in [...]

The Benefits of Using Past Data to Plan Out Future Marketing Campaigns

It’s that time again! Your last campaign just wrapped up, and now you’re mapping out [...]

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Who Needs Sales and Marketing Alignment?

Every marketing cloud and marketing automation vendor out there is touting the importance of sales [...]

Big Social. Media Data. Did I say that I right?

Big Data (noun): “A vastly overused term thrown around to make people feel better about [...]

March Madness and Social Media: Part II

Welcome back! Yesterday in part one of this post, we walked through choosing the appropriate [...]

March Madness and Social Media: Part I

This week begins one of the most exciting times of the year for college basketball [...]

Customer Personas and Sliced Bread

We can all learn a thing or two from sliced bread. The common household food [...]

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