Tag Archives: social media data

Can Your Data Predict Who Your Customers Will Be?

data

It can feel a lot like the popular 2005 game show, Deal or No Deal?  In front of a live studio audience you’ve come with a strategy but, in the end, hope that luck is on your side as you begin guessing which briefcases are of highest value. You could end up with a million […]

The Inherent Pitfalls in Social Media Data

social media sentiment

Many marketers are focusing their efforts on big data analytics. Big data entails the gathering and analysis of data from all possible sources, including social media data. Unlike other sources, data from social media can be tricky. While the basic premise of big data analytics is to gather as much valuable data as possible, including all social […]