Tag Archives: Lead generation

Lead Scoring
The Real Benefit of Lead Scoring

Picture it: An anonymous website visitor spends two minutes on a website. Later, an identified [...]

How Can Lead Segmentation Improve Campaign Success
How Can Lead Segmentation Improve Campaign Success?

When you’re first starting out in the lead generation game, attracting the right types of [...]

17 Reasons to Use an Email Marketing Automation Tool

There are hundreds upon hundreds of companies in the marketing technology landscape (see for yourself). Of [...]

1 Comment

content marketing is changing the game
Top 3: How Content Marketing is Changing the Game

Measure. Track. Calculate. Prove. Evaluate. Return on investment. Closed loop report. Marketing as an industry [...]

Customer Retention Tips
Six Customer Retention Tips for Lifelong Relationships

Like a sheepherder that feeds, tends, and guards his flock, businesses must take care of [...]

1 Comment

Creating Lifelong Customers
Creating Lifelong Customers

A newer version of your 7-month-old tablet or iPad is coming out in a week [...]

Big Data Increases the ROI of Lead Generation and Engagement Initiatives

Big data has opened up a world of possibilities and among them is identifying the ideal [...]

social media sentiment
The Inherent Pitfalls in Social Media Data

Many marketers are focusing their efforts on big data analytics. Big data entails the gathering and [...]

Customer Experience Marketing
How Marketing Automation improves customer retention

If you do a Google search for “lead management software,” chances are you’ll find results [...]

1 Comment

Marketing success doesn’t come with glitter

Step right up folks and witness an all-new, never before seen, brand-spanking new digital marketing [...]