Picture it: An anonymous website visitor spends two minutes on a website. Later, an identified website visitor spends five minutes on that same website and downloads an infographic. Would you…
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Lead generation Archives | Right On Interactive
When you’re first starting out in the lead generation game, attracting the right types of prospects can be quite difficult. Depending on the nature of your business, you might find…
There are hundreds upon hundreds of companies in the marketing technology landscape (see for yourself). Of the many categories, marketing automation is expected to be a 1.9 billion dollar industry by…
Measure. Track. Calculate. Prove. Evaluate. Return on investment. Closed loop report. Marketing as an industry has been slow to adopt these words. According to Will Davis, CMTO at Right Source…
Like a sheepherder that feeds, tends, and guards his flock, businesses must take care of their customers in order to avoid predator threat and destruction. Only then can the herd…
A newer version of your 7-month-old tablet or iPad is coming out in a week and you have to have it. You go to the store, find your new toy,…
Big data has opened up a world of possibilities and among them is identifying the ideal buyer profile. Marketers can compare prospects to an ideal profile to prioritize engagement and increase conversion rates….
Many marketers are focusing their efforts on big data analytics. Big data entails the gathering and analysis of data from all possible sources, including social media data. Unlike other sources, data from…
If you do a Google search for “lead management software,” chances are you’ll find results with ties to marketing automation. It’s no secret many growing organizations move to a marketing automation…
Step right up folks and witness an all-new, never before seen, brand-spanking new digital marketing technology that is easy-to-use, designed with the marketer in a mind and guaranteed to bring…
