Category Archives: Data Driven Marketing

Data Hygiene and Duplicate Management

In today’s marketing and sales landscape, technology is always evolving and continuously improving. As marketing [...]

Desk Decorations and Data Driven Marketing

There are many topics that I could have written on this week. The Indiana primary [...]

How to Avoid Data Driven Marketing Mistakes

Mistakes can be costly. For example, in 1999 a team of Lockheed Martin engineers used [...]

Become a Data-Driven Donkey Kong

Whether you would like to admit it or not, the most powerful throwback Nintendo character [...]

Marketing Automation Data: Molehill to Mountain

  I just returned from a quick vacation in Colorado and Wyoming. I have visited [...]

How Can Lead Segmentation Improve Campaign Success?

When you’re first starting out in the lead generation game, attracting the right types of [...]

Leveraging Data to Build Better Customer Personas

It’s like the popular movie, The Hunger Games. Every individual that lives within the districts [...]


A Guide to Database Lifecycle Marketing

Database marketing is a fast-growing strategy that has gained popularity in recent years with advance [...]

3 Ways Lifecycle Marketing & Data Mining Can Optimize Your Revenue

Data Mining is one of the most powerful tools for optimizing your revenue. Computer processes today [...]

Top 4: Marketing Data Integration Benefits

Integration of marketing data and creating a “one view” of your prospects and customers is one [...]