Database marketing is a fast-growing strategy that has gained popularity in recent years with advance in business software systems. At its core, database marketing includes the communication, promotion, and sales activities of an organization based on a database management system. With increased functionality in CRM and marketing automation solutions, marketers are able to construct customer […]
Tag Archives: marketing automation solutions
Integration of marketing data and creating a “one view” of your prospects and customers is one of the most underestimated tasks in marketing. Good marketing automation solutions can capture data from various sources such as email tracking, campaign history, website views, sales activity, social media engagement, and other transactional systems. A true “Lifecycle Marketing” solution can […]