Tag Archives: marketing database

Data Hygiene and Duplicate Management

Data Hygiene and Duplicate Management

In today’s marketing and sales landscape, technology is always evolving and continuously improving. As marketing teams become more and more accountable for showing results on the bottom line, they are doing so by aligning their business processes with the sales team. And what does that mean? That means that they are just as responsible for […]

Mapping Audience Segments With Relevant Messaging

Increasing engagement and converting prospects is a key area of focus for every marketer. One way to boost engagement is through different mediums of communication. However, many marketers make the mistake of adopting a “one size fits all” approach when communicating with prospects, engaging all prospects in the lead database with identical messages.  This rarely […]