Tag Archives: social media

8 Ways to Speak “Millennial” in Your Emails

Targeting Millennias

First it was our tamagotchis, now it’s our cell phones. A recent Zogby Analtycs poll shows that millennial cell phone usage has reached the point where over 80 percent of 18-34 year olds are checking their phones first thing when they wake up. So what’s the best way to market to a generation who once […]

Multi-Channel Marketing Tips from the World’s Most Powerful Brand

Multi-Channel Marketing

Chances are, you’re very familiar with this brand. You might have watched one of their movies, listened to their music, bought a t-shirt (or pair of Mickey ears *hint, hint*), or even gone to visit. That’s right, the 2016 World’s Most Powerful Brand is Disney. I recently took a trip to Disney World and got to see […]

Social Media Engagement, So What?

Social Media Engagement

“Oh my goodness! Social media is blowing up today!” How many times have you giddily shared a similar statement to the one above? Whether it’s your personal accounts or the company accounts that you manage, social media engagement in the form of favorites, shares, likes, and retweets can be very exciting and gratifying. However, unless these […]

Improve Social Media Content in Your Emails

Social Media Content

The social era is booming, and fully integrating your emails with social media is a must. To stay relevant with your audience, you have to be where they are- on social media. Adding social media content to your emails can be a natural extension of the emails to drive engagement. Not sure if you’re optimizing the […]

Desk Decorations and Data Driven Marketing

Desk Decorations and Data Driven Marketing

There are many topics that I could have written on this week. The Indiana primary election, Game of Thrones, the NFL draft, my upcoming mini marathon, May the Fourth, the Indiana Pacers playoff collapse, etc. However, I have decided to focus my blog this week on a desk decoration that I have mere inches from […]

Grandma Versus Twitter. Marketing Automation versus Customer Lifecycle Marketing.

Grandma Versus Twitter. Marketing Automation versus Customer Lifecycle Marketing.

Your Grandma versus Twitter. Marketing automation versus Customer Lifecycle Marketing. There is a gap in understanding with your grandmother and social media, and I believe the same exists in the world of marketing technology. I have found that most people that I speak with are unsure of the differences (if they can identify any) between […]

How to Track Social ROI: The Big Wind is Blowing

Track Social ROI

Over the past few weeks it has been very windy here in Indianapolis. By very windy I mean that I went to my sister’s collegiate track meet, where I witnessed two officials get taken off of their feet and a high jump mat move 50 yards in a tumbling somersault of padded mesh death before […]

Back to Basics: Blogging Tips

Back to Basics

“Tyler, I don’t know what to write about this week.” If you manage your company’s blog or content, chances are that you have heard different variations of this statement (with most of this variance coming in the name being used to start the sentence). Even the most talented, creative individuals can succumb to writer’s block […]

10 Tips for B2B Social Media Marketing

10 Tips for B2B Social Media Marketing

When it comes to social media, consumer-facing businesses jumped in head first with profiles on Facebook, Twitter, Instagram, Snapchat, and so on (yes, there are more). Meanwhile, business-to-business organizations, or B2B companies, held back and waited for a big brand to dip their toes in the water first. Gradually, businesses have created Facebook pages and […]