
Did you know that the top features of Marketing Automation used by marketers are email marketing (89%), lead nurturing (84%), and integrations such as CRM, mobile, and social? These capabilities have…
Did you know that the top features of Marketing Automation used by marketers are email marketing (89%), lead nurturing (84%), and integrations such as CRM, mobile, and social? These capabilities have…
In the last couple of years, the concept of ‘content fatigue’ has taken on an important meaning for marketers – all marketers: from the most seasoned, to the juniors. According…
First it was our tamagotchis, now it’s our cell phones. A recent Zogby Analtycs poll shows that millennial cell phone usage has reached the point where over 80 percent of…
There’s no better example of “data in, data out” than email personalization. We’ve all opened those cringe-worthy emails with “Dear Unknown,” that are scattered with spelling errors and incorrect information…
Email marketing is just one aspect of lifecycle marketing. It is a simple way to communicate with all your potential and current customers, while still having it feel as though you…