Whether you would like to admit it or not, the most powerful throwback Nintendo character was Donkey Kong. He knew how to crush his opponents, jump over obstacles and demonstrate…
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Big data Archives | Right On Interactive
It’s that time again! Your last campaign just wrapped up, and now you’re mapping out your next marketing campaign. Ask any marketer — they’ll agree that there’s nothing better than…
Big Data (noun): “A vastly overused term thrown around to make people feel better about their decisions that may or may not take real metrics into consideration.” Social Media (noun):…
I just returned from a quick vacation in Colorado and Wyoming. I have visited various parts of Colorado and Wyoming upwards of half a dozen times, and the scenery…
There’s no better example of “data in, data out” than email personalization. We’ve all opened those cringe-worthy emails with “Dear Unknown,” that are scattered with spelling errors and incorrect information…
Most B2B marketers feel flustered as they struggle to meet targets. They face the pressure of ensuring the effectiveness of their campaigns and making productive use of their time. Big data…
Big data has opened up a world of possibilities and among them is identifying the ideal buyer profile. Marketers can compare prospects to an ideal profile to prioritize engagement and increase conversion rates….
I was recently catching up with some fellow marketers when someone brought up their biggest issue and concern was data. “I can’t get what I want from our IT team,” she…
CMO Council recently reported, 54% of all consumers in the United States and Canada would consider ending their loyalty relationships if the company does not pamper them with tailor-made, relevant…
Many marketers are focusing their efforts on big data analytics. Big data entails the gathering and analysis of data from all possible sources, including social media data. Unlike other sources, data from…
