Tag Archives: Big data
Become a Data-Driven Donkey Kong
Whether you would like to admit it or not, the most powerful throwback Nintendo character [...]
The Benefits of Using Past Data to Plan Out Future Marketing Campaigns
It’s that time again! Your last campaign just wrapped up, and now you’re mapping out [...]
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Big Social. Media Data. Did I say that I right?
Big Data (noun): “A vastly overused term thrown around to make people feel better about [...]
Marketing Automation Data: Molehill to Mountain
I just returned from a quick vacation in Colorado and Wyoming. I have visited [...]
Clean Up Your Data With These 5 Tips
There’s no better example of “data in, data out” than email personalization. We’ve all opened [...]
The Many Possibilities of Big Data
Most B2B marketers feel flustered as they struggle to meet targets. They face the pressure of [...]
Big Data Increases the ROI of Lead Generation and Engagement Initiatives
Big data has opened up a world of possibilities and among them is identifying the ideal [...]
2015: The Year of Data Driven Marketing
I was recently catching up with some fellow marketers when someone brought up their biggest issue [...]
How to Customize and Personalize Marketing Efforts
CMO Council recently reported, 54% of all consumers in the United States and Canada would [...]
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The Inherent Pitfalls in Social Media Data
Many marketers are focusing their efforts on big data analytics. Big data entails the gathering and [...]