Tag Archives: Big data

Technology Has Changed College Recruitment

Technology has created a paradigm shift in the way the world operates, and colleges and [...]

How to Overcome Big Data Challenges

A survey conducted by the SAS Institute reveals that 67% of companies use big data [...]

Big Data Success Hinges on Putting the Customer First

Marketing (and big data!) is the engine that fuels company growth. To be effective, the [...]

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Big Data: The Good, the Bad and the Ugly

Many companies who invest in a big data platform hoard data. These organizations collect vast [...]


Big Data Can Power Personalized Marketing Campaigns

The effectiveness of Big Data analytics depends on the purpose to which it is put [...]

Data Validation: The Last Piece of the Big Data Puzzle

In our last post, we discussed the importance of using Big Data to create a [...]

Data Modeling: Do the Numbers Match the Theory?

Earlier in this series we looked at the importance of building a profile of your [...]


The Big Data Revolution

The idea of Big Data may seem like a recent development, but the history of [...]

The Path to a More Profitable Website

Simply put, your website must be about impacting business performance and success. Although SEO and [...]

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Big Data Makes the Marketer’s Life Easy

Do you remember life before the Internet? A couple of years ago I attended a [...]