Tag Archives: Big data
Technology Has Changed College Recruitment
Technology has created a paradigm shift in the way the world operates, and colleges and [...]
How to Overcome Big Data Challenges
A survey conducted by the SAS Institute reveals that 67% of companies use big data [...]
Big Data Success Hinges on Putting the Customer First
Marketing (and big data!) is the engine that fuels company growth. To be effective, the [...]
1 Comment
Big Data: The Good, the Bad and the Ugly
Many companies who invest in a big data platform hoard data. These organizations collect vast [...]
2 Comments
Big Data Can Power Personalized Marketing Campaigns
The effectiveness of Big Data analytics depends on the purpose to which it is put [...]
Data Validation: The Last Piece of the Big Data Puzzle
In our last post, we discussed the importance of using Big Data to create a [...]
Data Modeling: Do the Numbers Match the Theory?
Earlier in this series we looked at the importance of building a profile of your [...]
2 Comments
The Big Data Revolution
The idea of Big Data may seem like a recent development, but the history of [...]
The Path to a More Profitable Website
Simply put, your website must be about impacting business performance and success. Although SEO and [...]
1 Comment
Big Data Makes the Marketer’s Life Easy
Do you remember life before the Internet? A couple of years ago I attended a [...]