Tag Archives: Big data

Give me all your data

Let’s be honest, as marketers, we crave data. In a world where we create 2.5 quintillion [...]

The ROI Top Ten of 2013

Another year has come and gone. Tomorrow, we welcome 2014 and initiate new strategies, campaigns, [...]


Marketing throughout the Customer Journey

You’ve seen and studied the diagrams. Maybe you paid to hear subject matter experts talk [...]

Twitter Confirms it’s the Social Channel of Choice for B2B Marketers

Analytics is the flavor of the season, as marketers try to make sense of the [...]

A Survival Guide for Big Data

Recently, we shared how dealing with big data can be like getting lost in the [...]

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Defining and understanding the customer profile

Ask your sales, marketing and client success teams to define a typical customer for your [...]


Lead and customer scoring in 3D

There can be quite a difference between who your customers are, who you think they [...]


Surviving Big Data

Working with Big Data can be a challenge for any business. Companies around the globe, [...]

Webinar: Data + Content and the Ideal Customer

Last month I had the pleasure of collaborating with Gary Galvin of Galvin Technologies on [...]

3 Ways Marketers Can Leverage Big Data

A recent Gartner Survey, “Predicts 2013: Information Innovation,” reveals 42% of respondents have either invested in [...]