Tag Archives: Big data

Become a Data-Driven Donkey Kong

Become a Data-Driven Donkey Kong

Whether you would like to admit it or not, the most powerful throwback Nintendo character was Donkey Kong. He knew how to crush his opponents, jump over obstacles and demonstrate his mega strength.  A common obstacle for most marketers is defeating data-driven marketing practices.  So how can we gain the ability to become a data-driven […]

The Benefits of Using Past Data to Plan Out Future Marketing Campaigns

The Benefits of Using Past Data to Plan Out Future Marketing Campaigns

It’s that time again! Your last campaign just wrapped up, and now you’re mapping out your next marketing campaign. Ask any marketer — they’ll agree that there’s nothing better than starting out with a clean slate. But despite working on an entirely new initiative, past campaigns shouldn’t ever be forgotten. Sure, if you’re just starting […]

Marketing Automation Data: Molehill to Mountain

Molehill to Mountain: Marketing Automation Data

  I just returned from a quick vacation in Colorado and Wyoming. I have visited various parts of Colorado and Wyoming upwards of half a dozen times, and the scenery still leaves me breathless. During this particular trip, an unusual geographic formation caught my eye. It was a table-top hill in the middle of a […]

Clean Up Your Data With These 5 Tips

Clean Up Your Data

There’s no better example of “data in, data out” than email personalization. We’ve all opened those cringe-worthy emails with “Dear Unknown,” that are scattered with spelling errors and incorrect information from a company trying to know you but missing the mark. Email personalization is a great tool to drive interaction with your customers, but addressing someone with […]

The Many Possibilities of Big Data

Back to Basics

Most B2B marketers feel flustered as they struggle to meet targets. They face the pressure of ensuring the effectiveness of their campaigns and making productive use of their time. Big data can make their life easy on both these fronts. Big data holds the potential to apply new approaches to old problems, especially where there has […]

Big Data Increases the ROI of Lead Generation and Engagement Initiatives

Big data has opened up a world of possibilities and among them is identifying the ideal buyer profile. Marketers can compare prospects to an ideal profile to prioritize engagement and increase conversion rates. Modeling an ideal buyer profile is not a new practice; however, it contains a large element of guesswork, with the marketer going more by instinct and […]

2015: The Year of Data Driven Marketing

I was recently catching up with some fellow marketers when someone brought up their biggest issue and concern was data. “I can’t get what I want from our IT team,” she lamented. “I know we’re collecting a ton of it but what good is it when it’s not easily accessible?” Soon, others were chiming in. “I […]

How to Customize and Personalize Marketing Efforts

marketing automation and lifecycle marketing

CMO Council recently reported, 54% of all consumers in the United States and Canada would consider ending their loyalty relationships if the company does not pamper them with tailor-made, relevant content and offers. Providing personalized and customized service has always been a time-tested way to retain customers. Mom and pop stores did it successfully in their […]

The Inherent Pitfalls in Social Media Data

social media sentiment

Many marketers are focusing their efforts on big data analytics. Big data entails the gathering and analysis of data from all possible sources, including social media data. Unlike other sources, data from social media can be tricky. While the basic premise of big data analytics is to gather as much valuable data as possible, including all social […]