Tag Archives: higher ed

The ROI Top Ten of 2013

Another year has come and gone. Tomorrow, we welcome 2014 and initiate new strategies, campaigns, tactics and partnerships. What better way to celebrate the ending of such an action-packed year than by counting down our top ten blog posts of the year determined by you, our readers. Without further ado, here is the ROI Top […]

Trends facing Higher Ed: Changing Demographics

The college environment today is much different than when I attended college over a decade ago. There wasn’t a single person from my high school who didn’t apply, enroll and attend college within the first year of earning their diploma. No one asked you what your plans after graduation were, everyone asked where you were […]

Trends facing Higher Ed: Affordability

The other day I happened to take a look at U.S. News & World Report’s list of the Best College Values and was shocked at the “sticker” prices after grants (assuming a student qualifies for need-based grants). Even with financial assistance, college isn’t cheap. For those footing the bill themselves, they have at least 10-15 […]

Too Much Content is a Bad Thing

Marketers create content to attract the attention of their prospects. But too much content may simply serve to dilute attention. In today’s fast paced world, people are too impatient to sift through loads of data to get what they want, and they would rather abandon their quest than undertake a painstaking search. This is especially […]

Introducing Student Lifecycle Marketing

In a recent Inside Higher Ed article, Ry Rivard revealed, Admissions officials in a recent survey said, on average, they try to contact each prospective applicant 6.6 times. All told, admissions offices at four-year colleges spend about $2,500 per enrollee on recruitment office and marketing costs, according to Eduventures, a research and consulting firm. That’s a […]

Increasing Enrollment in Higher Ed

A college’s website is the first destination for many prospective students and parents when beginning to research universities and colleges. According to a 2011 E-Expectations Report sponsored by Noel-Levitz and the National Research Center for College and University Admissions, one out of five students removed a university from consideration after a bad experience with the school’s […]

How to Engage the Teenage Prospects of Colleges and Universities

Unlike most conventional marketing, directed towards a predominantly adult customer base, traditional colleges and universities aim to reach teenage prospects. Teens think differently and place different values on pricing, marketing and product selection, depending on the product or location. Therefore, marketers need to think differently, too, when engaging with younger audience. One valuable approach to reaching […]

Content Marketing for Higher Ed

High quality content that informs and educates the reader helps the marketer to establish a relationship based on trust. In most cases, the prospect is in search of an answer to a specific question. If the content delivers what the prospect is looking for or directs them to the right place, an emotional bond can […]

How “Smarter” Institutions of Higher Education Succeed

The all-pervasive nature of technology has forced colleges and universities to overhaul their systems and procedures, and embrace technology to remain competitive. One of the biggest impacts in technology within higher education is in marketing to prospective students. Flexibility Today’s youth are connected to the Internet practically every moment they are awake, and any communication […]