Category Archives: Student Lifecycle Marketing

The ROI Top Ten of 2013

Another year has come and gone. Tomorrow, we welcome 2014 and initiate new strategies, campaigns, tactics and partnerships. What better way to celebrate the ending of such an action-packed year than by counting down our top ten blog posts of the year determined by you, our readers. Without further ado, here is the ROI Top […]

Education Marketers Need to Go Lean

Students researching various schools are bombarded with information online, and many prospective students do not have the patience to sift through tons of content to find what they’re looking for. They do not have the time to fill out detailed forms or requests either. In this case, less can be more. Here are a couple of […]

Introducing Student Lifecycle Marketing

In a recent Inside Higher Ed article, Ry Rivard revealed, Admissions officials in a recent survey said, on average, they try to contact each prospective applicant 6.6 times. All told, admissions offices at four-year colleges spend about $2,500 per enrollee on recruitment office and marketing costs, according to Eduventures, a research and consulting firm. That’s a […]