Tag Archives: ROI

Finding and Cultivating More Best-Fit Clients

You’ve heard it before: one size doesn’t fit all. Just because you provide a product [...]

content marketing
Building Blocks of Content Marketing

2015 has seen more content creation than ever before – 70% of marketers today are [...]

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Big Data Increases the ROI of Lead Generation and Engagement Initiatives

Big data has opened up a world of possibilities and among them is identifying the ideal [...]

2015: The Year of Data Driven Marketing

I was recently catching up with some fellow marketers when someone brought up their biggest issue [...]

customer growth
Customer Growth Yields Revenue Growth

Growth is a word we use throughout our lives. We grow from infancy to childhood and, [...]

ROI-Campaign-Builder
Beyond the Campaign and into Lifecycle Marketing

In the most recent ROI webinar, Beyond the Campaign: A Lifecycle Approach to Lead to [...]

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scary marketing statistics
31 Scary Marketing Statistics

It’s October 31st and you know what that means… it’s All Hallows’ Eve or as [...]

smarter lead scoring
Smarter Lead Scoring

In a recent SiriusDecisions blog post, Laura Cross revealed some startling information regarding the usual [...]

gamification
Gamification: Work and Play Do Mix

Gaming in the workplace and the learning space is a relatively new concept that is [...]

Obtaining Email Addresses: Growing Your Lists

In this day and age in marketing, it is vital to constantly be obtaining email [...]

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