Tag Archives: ROI
Finding and Cultivating More Best-Fit Clients
You’ve heard it before: one size doesn’t fit all. Just because you provide a product [...]
Building Blocks of Content Marketing
2015 has seen more content creation than ever before – 70% of marketers today are [...]
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Big Data Increases the ROI of Lead Generation and Engagement Initiatives
Big data has opened up a world of possibilities and among them is identifying the ideal [...]
2015: The Year of Data Driven Marketing
I was recently catching up with some fellow marketers when someone brought up their biggest issue [...]
Customer Growth Yields Revenue Growth
Growth is a word we use throughout our lives. We grow from infancy to childhood and, [...]
Beyond the Campaign and into Lifecycle Marketing
In the most recent ROI webinar, Beyond the Campaign: A Lifecycle Approach to Lead to [...]
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31 Scary Marketing Statistics
It’s October 31st and you know what that means… it’s All Hallows’ Eve or as [...]
Smarter Lead Scoring
In a recent SiriusDecisions blog post, Laura Cross revealed some startling information regarding the usual [...]
Gamification: Work and Play Do Mix
Gaming in the workplace and the learning space is a relatively new concept that is [...]
Obtaining Email Addresses: Growing Your Lists
In this day and age in marketing, it is vital to constantly be obtaining email [...]
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