To say blogging has “caught on” may be the understatement of the century. In fact, according to an infographic shared on Digital Buzz, two million blog posts are written and…
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content creation Archives | Right On Interactive
2015 has seen more content creation than ever before – 70% of marketers today are creating more content than last year. Creating meaningful and rich content is a key foundation…
A survey conducted by the Content Marketing Institute identifies content marketing as one of, if not the most important tool for lead generation. On average, B2B marketers use 16 content marketing tactics to…
“People read what interests them. Sometimes, it’s an ad.” Marketing pioneer Howard Gossage died in 1969, but his message is fundamental to understanding what content marketing is, and sometimes even…
Good content is the key to success in a highly competitive marketing landscape. Marketers now place a premium on high quality content, which lets them better engage their customers and…
