Tag Archives: drip campaign

Beyond the Campaign and into Lifecycle Marketing


In the most recent ROI webinar, Beyond the Campaign: A Lifecycle Approach to Lead to Revenue Management, our founder and CEO Troy Burk along with guest speaker, Forrester Research, Inc. principal analyst, Lori Wizdo spoke on the importance of these three objectives for marketers everywhere: Drive results from lead-to-revenue investments Graduate from automated campaigns Adopt a […]