Tag Archives: Right On Interactive

Finding and Cultivating More Best-Fit Clients

You’ve heard it before: one size doesn’t fit all. Just because you provide a product or a service that can help businesses grow, doesn’t mean every business out there is worth going after. Marketing and sales teams alike need boundaries or guidelines. Who are we calling? Who are we trying to reach? Without this focus, […]

Improving Construction Industry Marketing Efforts

construction industry marketing

Welcome back! I trust that the first entry in this three-part series sparked at least a small amount of interest, and I hope the following ideas continue to be thought provoking as you take a deeper look into your marketing efforts and resource allocation. My first post focused on the theory of mass email sends. […]

The Evolution of Construction Sales and Marketing

construction sales and marketing

“Ladies and gentlemen, welcome to building construction, the most archaic industry in the world.” My father, a graduate of the Purdue school of Building Construction Management, heard this phrase on one of his first days in class, and it has stuck in his mind ever since. Do you think this statement holds true today? In […]

Why You Should Automate Marketing Campaigns

ROI-Campaign-Builder

For many marketers, gaining new opt-ins to receive email marketing campaigns is a priority and major focus. It’s necessary to constantly grow emails lists as, inevitably, contacts change jobs, email addresses, and unfortunately, unsubscribe. However, once new opt-ins are captured they are more often than not thrown into the middle of a campaign instead of starting […]

2015: The Year of Data Driven Marketing

I was recently catching up with some fellow marketers when someone brought up their biggest issue and concern was data. “I can’t get what I want from our IT team,” she lamented. “I know we’re collecting a ton of it but what good is it when it’s not easily accessible?” Soon, others were chiming in. “I […]

The Inherent Pitfalls in Social Media Data

social media sentiment

Many marketers are focusing their efforts on big data analytics. Big data entails the gathering and analysis of data from all possible sources, including social media data. Unlike other sources, data from social media can be tricky. While the basic premise of big data analytics is to gather as much valuable data as possible, including all social […]

The Key to Searching Campaign Automation

search

I am the low man on the totem pole. I am an intern and being an intern means there will be growing pains. I make mistakes and learn from them. A major part of what I have been doing is research for a multitude of things. While researching, the use of search engines is key. […]

Customer Growth Yields Revenue Growth

customer growth

Growth is a word we use throughout our lives. We grow from infancy to childhood and, much to our dismay, into teenagers and adults. We learn and grow in school, college and throughout our careers. Companies even grow with regards to their employee count, office size and even, most importantly, revenue. However, there is one type […]

How Marketing Automation improves customer retention

Customer Experience Marketing

If you do a Google search for “lead management software,” chances are you’ll find results with ties to marketing automation. It’s no secret many growing organizations move to a marketing automation platform due to the overwhelming volume of inquiries, or leads, they receive on a daily basis. However, can marketing automation do more than manage leads […]