Regardless of social media marketing, web and television advertising, review sites and more, email is still one of the most popular ways to engage with prospects and customers. However, two of the biggest challenges with email marketing is keeping them out of the recipient’s spam folder and convincing them to read the message. Many people are […]
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“Ladies and gentlemen, welcome to building construction, the most archaic industry in the world.” My father, a graduate of the Purdue school of Building Construction Management, heard this phrase on one of his first days in class, and it has stuck in his mind ever since. Do you think this statement holds true today? In […]