Welcome back to the final chapter of this blog regarding today’s construction industry landscape. So far we have covered the problem with “batch and blast” emails, capitalizing on your website, and the bid process being a poor example of “sales and marketing.” Relationships and Pricing Have you ever been told that you lost a bid […]
Tag Archives: construction marketing
Welcome back! I trust that the first entry in this three-part series sparked at least a small amount of interest, and I hope the following ideas continue to be thought provoking as you take a deeper look into your marketing efforts and resource allocation. My first post focused on the theory of mass email sends. […]
“Ladies and gentlemen, welcome to building construction, the most archaic industry in the world.” My father, a graduate of the Purdue school of Building Construction Management, heard this phrase on one of his first days in class, and it has stuck in his mind ever since. Do you think this statement holds true today? In […]