If you’re doing the right thing, onboarding new customers is a process that never ends. However, top performers approach the onboarding process in a different way. While brands that fall…
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customer experience Archives | Right On Interactive
I was recently introduced to an agency that puts more focus on client relationships than developing new business. While they do take on new clients from time to time, the…
The concept of Hoosier Hospitality really took hold when the 2012 Super Bowl was held in Indianapolis. In fact, the people in Indy were so nice that a host from…
“Customer-centric” is a value that gets tossed around a lot, but have you ever thought about how to actually structure your company around the needs of your customers? Steve Jobs…
I recently met with a college classmate of mine who started a new job working on a client success team with four other folks. All of them, he explained, have…
Social listening is defined as “the process of monitoring digital media channels to devise a strategy that will better influence consumers.” Companies deploy specific platforms with software that systematically searches…
Whether you refer to it as omni-channel or omnichannel marketing, it’s something marketers need to give serious attention to, as it’s not just another fly-by-night buzzword. Omnichannel marketing refers to…
Unless you’ve been living under a rock for the past ten years, you know the average person doesn’t rely on the local newspaper for information anymore. They are watching more…
Producing attention-grabbing content is a tall hurdle that nearly every marketer has encountered at some point in their career. Being creative in this day and age seems increasingly difficult, as…
In this two-part post, Ron Ackerman of Ackerman and Meyer Consulting will dive into the value of customer attrition and how organizations can turn an otherwise failing business into a…
