Tag Archives: Customer

Personalization: The Human Touch Behind the Customer Journey

In the last couple of years, the concept of ‘content fatigue’ has taken on an [...]

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Super Support: Where’s Your Hoosier Hospitality?

The concept of Hoosier Hospitality really took hold when the 2012 Super Bowl was held [...]

Building Personal Customer Relationships to Drive Brand Loyalty

When I logged onto Facebook last night, the first story that appeared at the top of [...]

Six Customer Retention Tips for Lifelong Relationships

Like a sheepherder that feeds, tends, and guards his flock, businesses must take care of [...]

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Creating Lifelong Customers

A newer version of your 7-month-old tablet or iPad is coming out in a week [...]

Right On Interactive: A Customer-Centric Business

At ROI, we have a passion for delivering excellent customer service. We don’t just listen [...]

5 Common Marketing Automation Misconceptions

There are countless benefits with the implementation of a marketing automation platform. It can save you [...]

Reflections of a lifecycle marketing internship

When I started my lifecycle marketing internship at Right On Interactive in June, I had [...]

B2B Client Success Management

  Client success management is about customer development, retention and expansion. It’s about actively managing [...]

Marketers: Focus on the Customer Lifecycle

Most marketers today are focused on generating new leads. It’s how they are evaluated and, [...]