Most marketers today are focused on generating new leads. It’s how they are evaluated and, in many cases, held accountable to the revenue goals of the organization. However, instead of…
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Prospect Archives | Right On Interactive
The average spend of a repeat customer is a 67% more than a new one but marketers are, in general, still evaluated on the number of leads they are able to…
This blog post is the second in a series of four on how customer lifecycle marketing works for marketers and organizations seeking to increase revenue and grow loyal customer relationships….
This blog post is the first in a series of four on how customer lifecycle marketing works for marketers and organizations seeking to increase revenue and grow loyal customer relationships….
Engagement indicates a person’s level of commitment. It can come in many forms, such as diamond rings or “@” replies. But engagement, however you get it, can be the difference…
Difference makes the world go around. I frequently remind myself this world would be very boring place if we were all the same. Lifecycle marketing strives to recognize, accept and…
Let’s get down to it: What makes lifecycle marketing automation different from marketing automation? What makes one a better candidate than the other for an organization? Can lifecycle marketing work…
Marketers create content to attract the attention of their prospects. But too much content may simply serve to dilute attention. In today’s fast paced world, people are too impatient to…
As consumers we want to connect with brands we believe to be real, engaging and honest. Everyone wants what I like to refer to as the “Norm Affect.” There’s something…
Engagement indicates a person’s level of commitment. It can come in many forms, such as diamond rings or “@” replies. But engagement, however you get it, can be the difference…
