Tag Archives: Prospect
Marketers: Focus on the Customer Lifecycle
Most marketers today are focused on generating new leads. It’s how they are evaluated and, [...]
TweetChat: Relationship Building 101
The average spend of a repeat customer is a 67% more than a new one but [...]
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Rules of Customer Attraction
This blog post is the second in a series of four on how customer lifecycle [...]
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A Marketing Love Story
This blog post is the first in a series of four on how customer lifecycle [...]
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TweetChat: Building Engagement
Engagement indicates a person’s level of commitment. It can come in many forms, such as [...]
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Embracing Customer Differences with Lifecycle Marketing
Difference makes the world go around. I frequently remind myself this world would be very [...]
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The Truth about Lifecycle Marketing Automation
Let’s get down to it: What makes lifecycle marketing automation different from marketing automation? What [...]
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Too Much Content is a Bad Thing
Marketers create content to attract the attention of their prospects. But too much content may [...]
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Authentic marketing through storytelling
As consumers we want to connect with brands we believe to be real, engaging and [...]
Engagement matters, too
Engagement indicates a person’s level of commitment. It can come in many forms, such as [...]
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