Most marketers today are focused on generating new leads. It’s how they are evaluated and, [...]
The average spend of a repeat customer is a 67% more than a new one but [...]
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This blog post is the second in a series of four on how customer lifecycle [...]
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This blog post is the first in a series of four on how customer lifecycle [...]
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Engagement indicates a person’s level of commitment. It can come in many forms, such as [...]
Difference makes the world go around. I frequently remind myself this world would be very [...]
Let’s get down to it: What makes lifecycle marketing automation different from marketing automation? What [...]
Marketers create content to attract the attention of their prospects. But too much content may [...]
As consumers we want to connect with brands we believe to be real, engaging and [...]
