Software Advice recently launched their 2014 Marketing Automation Software UserView Survey, which collects market data on the most popular products, their top benefits and more. Right On Interactive encourages all of…
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News Archives | Right On Interactive
A college’s website is the first destination for many prospective students and parents when beginning to research universities and colleges. According to a 2011 E-Expectations Report sponsored by Noel-Levitz and the…
Indianapolis woke up to a very exciting announcement Thursday morning. Compendium, a local marketing technology software company, has been acquired by the software giant Oracle. Compendium is a content marketing…
No doubt you’ve already heard the day everyone in online advertising and marketing has been fearing has arrived. Google has cut off all keyword data. It’s no more. Google now…
If you are a Gmail user, you may have noticed a new tab format rolled out earlier this summer. The new format separates received emails into categories and allows the…
Recently, Right On Interactive was one of eight marketing automation vendors included in Info-Tech Research Group’s Vendor Landscape for Lead Management Automation. To be included in the report was an honor,…
Engagement indicates a person’s level of commitment. It can come in many forms, such as diamond rings or “@” replies. But engagement, however you get it, can be the difference…
It has been very interesting to watch the quickly evolving marketing technology landscape with new companies coming on the scene, Marketo launching an IPO earlier this year, Eloqua being acquired…
Facebook, LinkedIn, and Twitter are head and shoulders above other social media channels, especially among B2B marketers. LinkedIn tops the list with 80% of B2B marketers using this channel. Facebook comes…
Last week was definitely an interesting one in the marketing world. After years of marketing technology taking a back seat to other technologies, we saw a resounding vote for the…
