Tag Archives: Customer lifecycle
Multi-Channel Marketing Tips from the World’s Most Powerful Brand
Chances are, you’re very familiar with this brand. You might have watched one of their movies, [...]
Indy 500: 3 Content Marketing Lessons
Other than Cinco de Mayo, Memorial Day, and the end of the school year, the [...]
You Need Lifecycle Marketing
Back in 2014, I wrote a blog post on why organizations should refocus on lifecycle [...]
6 Lifecycle Marketing Emails You Should Send
As a self-identified picky eater, I’m especially prone to order mishaps at restaurants. Just the [...]
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How to Maintain Social Media Engagement Through the Customer Lifecycle
It’s difficult for companies of all sizes to successfully utilize social media as an engagement [...]
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Social Media Engagement: Behind the “like”
In an age where some of the recent updates to the Oxford dictionary include “awesomesauce,” [...]
Social Media and Marketing Strategy Alignment
Not too long ago, CMOs who responded to a survey sponsored by the American Marketing [...]
Customer Personas and Sliced Bread
We can all learn a thing or two from sliced bread. The common household food [...]
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Marketing Predictions for 2016
It’s that time of year again. Everyone’s posting what worked (or didn’t work) in 2015 [...]
How the B2B Marketing Landscape Evolved in 2015
As the end of 2015 draws near, we tend to do quite a bit of [...]