Tag Archives: Customer lifecycle

Multi-Channel Marketing Tips from the World’s Most Powerful Brand

Chances are, you’re very familiar with this brand. You might have watched one of their movies, [...]

Indy 500: 3 Content Marketing Lessons

Other than Cinco de Mayo, Memorial Day, and the end of the school year, the [...]

You Need Lifecycle Marketing

Back in 2014, I wrote a blog post on why organizations should refocus on lifecycle [...]

6 Lifecycle Marketing Emails You Should Send

As a self-identified picky eater, I’m especially prone to order mishaps at restaurants. Just the [...]


How to Maintain Social Media Engagement Through the Customer Lifecycle

It’s difficult for companies of all sizes to successfully utilize social media as an engagement [...]

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Social Media Engagement: Behind the “like”

In an age where some of the recent updates to the Oxford dictionary include “awesomesauce,” [...]

Social Media and Marketing Strategy Alignment

Not too long ago, CMOs who responded to a survey sponsored by the American Marketing [...]

Customer Personas and Sliced Bread

We can all learn a thing or two from sliced bread. The common household food [...]

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Marketing Predictions for 2016

It’s that time of year again. Everyone’s posting what worked (or didn’t work) in 2015 [...]

How the B2B Marketing Landscape Evolved in 2015

As the end of 2015 draws near, we tend to do quite a bit of [...]