Every marketing cloud and marketing automation vendor out there is touting the importance of sales and marketing alignment… but what does that even mean? I’ve worked in marketing departments for the majority of my career and we always operated separately from the sales team. Of course, we were responsive to the sales team’s needs but, […]
Tag Archives: alignment
Does your B2B sales team complain that the marketing leads are cold, dead fish? Is Marketing frustrated that leads seem to disappear in a black hole? One of the liveliest discussions among b-to-b sales and marketing teams is how leads are going to be efficiently and effectively managed. In this article, you will learn how to create a […]
Not too long ago, CMOs who responded to a survey sponsored by the American Marketing Association regarding the state of marketing confirmed on a scale of 1-7 (1 being “not integrated” and 7 “very integrated) that their social media was linked to their company’s overall marketing strategy at an average level of 3.9. And while […]