In today’s fast-paced digital world, keeping your brand front and center requires innovative strategies. Social Mirror ads offer a groundbreaking solution by mirroring your social media display or video posts and showcasing them on a multitude of websites and apps. These ads not only link back to the original social media platform and your website […]
Category Archives: Social Media
Facebook, Twitter, LinkedIn, Instagram, Google+ and Pinterest – just six of the more popular social media marketing platforms people, as well as businesses, use. Social media is growing at such a rapid rate; Facebook has over one billion accounts! It’s estimated that around five-hundred million tweets are sent out per day and there are two […]
Today, while many marketers say that LinkedIn is the platform of choice for B2B marketing, Twitter is not far behind. But what about Facebook for B2B marketing? In today’s digital landscape, Facebook can’t be ignored. It carries the ability to connect with prospects and customers in meaningful and important ways. Social media has been used […]
“Oh my goodness! Social media is blowing up today!” How many times have you giddily shared a similar statement to the one above? Whether it’s your personal accounts or the company accounts that you manage, social media engagement in the form of favorites, shares, likes, and retweets can be very exciting and gratifying. However, unless these […]
The social era is booming, and fully integrating your emails with social media is a must. To stay relevant with your audience, you have to be where they are- on social media. Adding social media content to your emails can be a natural extension of the emails to drive engagement. Not sure if you’re optimizing the […]
Over the past few weeks it has been very windy here in Indianapolis. By very windy I mean that I went to my sister’s collegiate track meet, where I witnessed two officials get taken off of their feet and a high jump mat move 50 yards in a tumbling somersault of padded mesh death before […]
Big Data (noun): “A vastly overused term thrown around to make people feel better about their decisions that may or may not take real metrics into consideration.” Social Media (noun): “A bizarre hurricane of fragmented, irrational thoughts interrupted by paid advertising that has about a 2% chance of being relevant to you.” Many marketers are […]
When it comes to social media, consumer-facing businesses jumped in head first with profiles on Facebook, Twitter, Instagram, Snapchat, and so on (yes, there are more). Meanwhile, business-to-business organizations, or B2B companies, held back and waited for a big brand to dip their toes in the water first. Gradually, businesses have created Facebook pages and […]
Katy Perry: 27,284,129 / 34,979,652 Lady Gaga: 28,190,391 / 36,141,527 Barack Obama: 23,555,770 / 29,817,431 Taylor Swift: 21,262,301 / 26,249,754 Any idea what these numbers could mean? I’ll give you a couple hints: They are linked to social media and how Twitter is lying to you They are fractions describing parts of a whole (in […]
Marketing Automation, Social Media
How to Maintain Social Media Engagement Through the Customer Lifecycle
It’s difficult for companies of all sizes to successfully utilize social media as an engagement mechanism – a tool that extends beyond information sharing and actually increases website traffic and further builds relationships with potential and current customers. So, here is how to maintain social media engagement with your contacts, regardless of their stage in […]