Tag Archives: marketing metrics
Marketing Metrics that Matter
So you’ve got all the enthusiasm in the world because you’re about to launch your [...]
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Desk Decorations and Data Driven Marketing
There are many topics that I could have written on this week. The Indiana primary [...]
How to Avoid Data Driven Marketing Mistakes
Mistakes can be costly. For example, in 1999 a team of Lockheed Martin engineers used [...]
Top 5 Metrics You Must Dominate
Magic Johnson. Babe Ruth. Serena Williams. Tiger Woods. Peyton Manning. Kobe Bryant. Walter Payton. Lisa [...]
Which Marketing Metrics Matter Most?
Thinking back to when my career in marketing first started, I recall a conversation with [...]
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How to Track Social ROI: The Big Wind is Blowing
Over the past few weeks it has been very windy here in Indianapolis. By very [...]