Tag Archives: customer lifetime value

Which Marketing Metrics Matter Most?

Thinking back to when my career in marketing first started, I recall a conversation with [...]

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Six Steps to Lifecycle Marketing Campaign Management

Lifecycle marketing campaign management isn’t too different from it’s predecessor, email marketing campaign management. After [...]

How Email Segmentation Increases Customer Lifetime Value

Do you appreciate personal attention and communication tailored to your interests and lifestyle? So do [...]