Tag Archives: customer lifetime value

Which Marketing Metrics Matter Most?

Which Marketing Metrics Matter Most?

Thinking back to when my career in marketing first started, I recall a conversation with my Dad that was a bit unnerving at the time. I had always thought of myself as a creative writer and outgoing strategist, so imagine my surprise when he told me I would need to use math in a marketing […]

Six Steps to Lifecycle Marketing Campaign Management

lifecycle marketing campaign management

Lifecycle marketing campaign management isn’t too different from it’s predecessor, email marketing campaign management. After all, without email marketing and marketing automation, lifecycle marketing wouldn’t be possible. However, unlike most campaign management solutions, lifecycle marketing focuses on customer lifetime value and not lead generation. Certainly, lead generation is an important step in creating a customer […]

How Email Segmentation Increases Customer Lifetime Value

customer lifetime value

Do you appreciate personal attention and communication tailored to your interests and lifestyle? So do your customers.¬†Segmenting your emails means sending each individual prospect and customer the right email, at the right time, the way they want to receive it. Whether you are already segmenting your email or are looking to get started, here are […]