Tag Archives: A/B testing

The Basics of A/B Testing

A/B Testing

When I think of A/B testing the concept reminds me of when I was a little kid at Meijer with my siblings. Sometimes we would get to pick out candy in the checkout aisle and it was always between two different family favorites: Skittles and M&M’s. My brother would always go with the Skittles while my sister would […]

Why Content Marketing is the New Alphabet – and you need to learn to speak again

Content Marketing

So before the stock market crashed – and at least partially recovered – there was Alphabet, remember? Here is another take on Alphabet: With 77% of marketers increasing content production in 2015 there is no doubt content marketing is the main method of communications businesses use to engage with their audience. Businesses that practice content […]

How Email Segmentation Increases Customer Lifetime Value

customer lifetime value

Do you appreciate personal attention and communication tailored to your interests and lifestyle? So do your customers. Segmenting your emails means sending each individual prospect and customer the right email, at the right time, the way they want to receive it. Whether you are already segmenting your email or are looking to get started, here are […]