Facebook, Twitter, LinkedIn, Instagram, Google+ and Pinterest – just six of the more popular social media marketing platforms people, as well as businesses, use. Social media is growing at such a rapid rate; Facebook has over one billion accounts! It’s estimated that around five-hundred million tweets are sent out per day and there are two […]
Tag Archives: social media marketing
Today, while many marketers say that LinkedIn is the platform of choice for B2B marketing, Twitter is not far behind. But what about Facebook for B2B marketing? In today’s digital landscape, Facebook can’t be ignored. It carries the ability to connect with prospects and customers in meaningful and important ways. Social media has been used […]
When it comes to social media, consumer-facing businesses jumped in head first with profiles on Facebook, Twitter, Instagram, Snapchat, and so on (yes, there are more). Meanwhile, business-to-business organizations, or B2B companies, held back and waited for a big brand to dip their toes in the water first. Gradually, businesses have created Facebook pages and […]
Katy Perry: 27,284,129 / 34,979,652 Lady Gaga: 28,190,391 / 36,141,527 Barack Obama: 23,555,770 / 29,817,431 Taylor Swift: 21,262,301 / 26,249,754 Any idea what these numbers could mean? I’ll give you a couple hints: They are linked to social media and how Twitter is lying to you They are fractions describing parts of a whole (in […]
Marketing Automation, Social Media
How to Maintain Social Media Engagement Through the Customer Lifecycle
It’s difficult for companies of all sizes to successfully utilize social media as an engagement mechanism – a tool that extends beyond information sharing and actually increases website traffic and further builds relationships with potential and current customers. So, here is how to maintain social media engagement with your contacts, regardless of their stage in […]
Welcome back! Yesterday in part one of this post, we walked through choosing the appropriate social media platforms and how to develop appropriate content dependent on your audience and goals. Today, we will focus on posting strategically as well as generating deeper engagement with your audience. Post strategically. Similar to your content strategy, the timing […]
As marketers, it’s our duty to have a social media presence. The company, various branches of the brand, the CEO, and often the communications team all need a platform to share timely and relevant updates with their audience. Facebook, LinkedIn and Twitter have steadily remained the most popular platforms for B2B and B2C companies; however, […]
Many marketing teams struggle to prove social media’s worth to the c-suite because there is no way to truly measure the impact of it. Impressions don’t necessarily lead to purchases, and customer engagement can be both positive and negative. It’s difficult to measure — and for a group of people who rely heavily on numbers […]
Ninety-four percent of all B2B marketers now engage through social media. Among the different social media channels, Twitter ranks amongst the most popular, with 84% of all B2B marketers using this it to reach out to prospects. Here are five tips on how marketers can increase the depth of their Twitter engagement: Provide Interesting Content […]