Facebook, Twitter, LinkedIn, Instagram, Google+ and Pinterest – just six of the more popular social media marketing platforms people, as well as businesses, use. Social media is growing at such…
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social media marketing Archives | Right On Interactive
Today, while many marketers say that LinkedIn is the platform of choice for B2B marketing, Twitter is not far behind. But what about Facebook for B2B marketing? In today’s digital…
When it comes to social media, consumer-facing businesses jumped in head first with profiles on Facebook, Twitter, Instagram, Snapchat, and so on (yes, there are more). Meanwhile, business-to-business organizations, or…
Katy Perry: 27,284,129 / 34,979,652 Lady Gaga: 28,190,391 / 36,141,527 Barack Obama: 23,555,770 / 29,817,431 Taylor Swift: 21,262,301 / 26,249,754 Any idea what these numbers could mean? I’ll give you…
It’s difficult for companies of all sizes to successfully utilize social media as an engagement mechanism – a tool that extends beyond information sharing and actually increases website traffic and…
Welcome back! Yesterday in part one of this post, we walked through choosing the appropriate social media platforms and how to develop appropriate content dependent on your audience and goals….
As marketers, it’s our duty to have a social media presence. The company, various branches of the brand, the CEO, and often the communications team all need a platform to…
Many marketing teams struggle to prove social media’s worth to the c-suite because there is no way to truly measure the impact of it. Impressions don’t necessarily lead to purchases,…
Ninety-four percent of all B2B marketers now engage through social media. Among the different social media channels, Twitter ranks amongst the most popular, with 84% of all B2B marketers using…
