Tag Archives: social media integration

Improve Social Media Content in Your Emails

Social Media Content

The social era is booming, and fully integrating your emails with social media is a must. To stay relevant with your audience, you have to be where they are- on social media. Adding social media content to your emails can be a natural extension of the emails to drive engagement. Not sure if you’re optimizing the […]

Social Media Engagement: Behind the “like”

Social Media Engagement

In an age where some of the recent updates to the Oxford dictionary include “awesomesauce,” “srsly,” and “hangry,” it’s easy to see how social media has played a huge influence on how we express ourselves. In fact, Facebook reports that around 4.5 billion likes are generated daily. These “likes” provide insight into our thoughts and […]

Social Media and Marketing Strategy Alignment

Social Content Strategy

Not too long ago, CMOs who responded to a survey sponsored by the American Marketing Association regarding the state of marketing confirmed on a scale of 1-7 (1 being “not integrated” and 7 “very integrated) that their social media was linked to their company’s overall marketing strategy at an average level of 3.9. And while […]