Tag Archives: customer journey

Customer Lifecycle Marketing Success

Is customer lifecycle marketing effective? Does it make good financial sense to pursue? In this [...]

Why Customer Relationships Matter

In the midwest, the month of May typically brings a mix of sunshine and lingering “April showers,” [...]

Mini Marathon of a CRM Purchase: A CLM Perspective

This past weekend I made the questionable life decision to pay a sum of money [...]

Social Media Engagement: Behind the “like”

In an age where some of the recent updates to the Oxford dictionary include “awesomesauce,” [...]

Maria Grew Comfortable. Don’t Be Like Maria.

It has been well documented that one of the most dangerous phrases in business is, [...]

Customer Personas and Sliced Bread

We can all learn a thing or two from sliced bread. The common household food [...]

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Create Your Own Customer Journey Map

Years ago I ventured to the closest IKEA® to Indianapolis, just outside of Cincinnati, and [...]

How to Focus on the Customer Service Journey

We all take a journey as we embark on any new relationship. From personal to [...]

Expert Interview Series: Tyler Williams on Keeping Your Clients

This post was originally published on Media Shower’s site.  Do you know what single act is [...]

How Do Life Events Trigger Lifecycle Marketing?

The parents who learned of their teenage daughter’s pregnancy through Target’s direct marketing of baby [...]