Tag Archives: customer journey

Customer Lifecycle Marketing Success

Customer Lifecycle Marketing Map

Is customer lifecycle marketing effective? Does it make good financial sense to pursue? In this article, discover the essential benefits of managing relationships throughout each stage of the customer lifecycle. Relationships are complicated, and each one of them is as unique as the people who are involved in them. When it comes to the relationships […]

Why Customer Relationships Matter

customer relationships

In the midwest, the month of May typically brings a mix of sunshine and lingering “April showers,” resulting in a mix of spending time outdoors, but also jumping around and dodging puddles. This rain/shine parallels how client success manages customer relationships. When a client first purchases a new product, it’s like taking a hike on a nice sunny day. […]

Mini Marathon of a CRM Purchase: A CLM Perspective

CLM Perspective

This past weekend I made the questionable life decision to pay a sum of money to punish myself over the course of 13.1 miles at the Indianapolis Mini Marathon. If you have ever run a mini marathon or an even further distance, you understand that it is quite literally a marathon and not a sprint. […]

Social Media Engagement: Behind the “like”

Social Media Engagement

In an age where some of the recent updates to the Oxford dictionary include “awesomesauce,” “srsly,” and “hangry,” it’s easy to see how social media has played a huge influence on how we express ourselves. In fact, Facebook reports that around 4.5 billion likes are generated daily. These “likes” provide insight into our thoughts and […]

Maria Grew Comfortable. Don’t Be Like Maria.

CLM Perspective

It has been well documented that one of the most dangerous phrases in business is, “Well, we have always done it that way.” Recently tennis superstar Maria Sharapova learned this lesson the hard way during a routine drug test. Sharapova tested positive for the drug Meldonium that she had been taking for 10 years, but […]

Customer Personas and Sliced Bread

Customer Personas

We can all learn a thing or two from sliced bread. The common household food is well-known as the highest standard that all other products are compared to. In fact, who hasn’t heard the phrase, “the best thing since sliced bread?” This is why it’s so surprising that a product with its own phrase didn’t catch on […]

Create Your Own Customer Journey Map

build a customer journey

Years ago I ventured to the closest IKEA® to Indianapolis, just outside of Cincinnati, and purchased loads of new furniture for our family room, basement, and office. From console tables to bookshelves and even hiding spaces for Avengers, Transformers, and Batman, I thought I had all my bases covered. “Finally, everything will have its own […]

How to Focus on the Customer Service Journey

Customer Service Journey

We all take a journey as we embark on any new relationship. From personal to professional, journeys usually start with some sort of introduction and then involve the ups and downs of being close to someone or something. For instance, even the happiest of married couples can recall times when they felt challenged. The same […]

Expert Interview Series: Tyler Williams on Keeping Your Clients

keeping your clients

This post was originally published on Media Shower’s site.  Do you know what single act is more important than getting a new client? Keeping your clients. But how do you do that? Tyler Williams, Sales and Marketing Operations Manager at Right On Interactive, says it’s all about where you put your focus. Tyler says your focus should […]

How Do Life Events Trigger Lifecycle Marketing?

trigger lifecycle marketing

The parents who learned of their teenage daughter’s pregnancy through Target’s direct marketing of baby products may have been spot on, but it does not necessarily portray marketers in a positive light. But despite Target letting the stork out of the bag, it does give you a good indication of how sophisticated marketers have become […]