Tag Archives: customer journey
Customer Lifecycle Marketing Success
Is customer lifecycle marketing effective? Does it make good financial sense to pursue? In this [...]
Why Customer Relationships Matter
In the midwest, the month of May typically brings a mix of sunshine and lingering “April showers,” [...]
Mini Marathon of a CRM Purchase: A CLM Perspective
This past weekend I made the questionable life decision to pay a sum of money [...]
Social Media Engagement: Behind the “like”
In an age where some of the recent updates to the Oxford dictionary include “awesomesauce,” [...]
Maria Grew Comfortable. Don’t Be Like Maria.
It has been well documented that one of the most dangerous phrases in business is, [...]
Customer Personas and Sliced Bread
We can all learn a thing or two from sliced bread. The common household food [...]
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Create Your Own Customer Journey Map
Years ago I ventured to the closest IKEA® to Indianapolis, just outside of Cincinnati, and [...]
How to Focus on the Customer Service Journey
We all take a journey as we embark on any new relationship. From personal to [...]
Expert Interview Series: Tyler Williams on Keeping Your Clients
This post was originally published on Media Shower’s site. Do you know what single act is [...]
How Do Life Events Trigger Lifecycle Marketing?
The parents who learned of their teenage daughter’s pregnancy through Target’s direct marketing of baby [...]
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