Tag Archives: lifecycle marketing 101

Create Your Own Customer Journey Map

build a customer journey

Years ago I ventured to the closest IKEA® to Indianapolis, just outside of Cincinnati, and purchased loads of new furniture for our family room, basement, and office. From console tables to bookshelves and even hiding spaces for Avengers, Transformers, and Batman, I thought I had all my bases covered. “Finally, everything will have its own […]

Top 10: How to be Smarter than a 5th Grader with Lifecycle Marketing

lifecycle marketing

Most of us are familiar with the show, “Are You Smarter Than a Fifth Grader,” which features adults and 5th graders in a battle of wits with seemingly elementary questions.  What if instead of geography, history, math, and science, these questions featured marketing technology questions applicable to the overall success of your business?  Do you […]