Successful marketing is about more than winning clients. Lifecycle marketing and customer experience play a huge role in marketing success. It’s not just about winning a customer; it’s about that customer’s experience in their journey with your brand. Winning the customer is only the start of that journey. From there, it’s all about engaging and […]
Tag Archives: customer journey
Consumers and businesses alike used to conduct business face-to-face, in retail stores or board rooms. The Internet truly changed everything. When Amazon launched, less than 1% of the world was using the Internet. Times have certainly changed — and so has the customer. The marketing funnel is dead. Customer journeys are now more complex, spanning […]
According to MarketingSherpa, 79 percent of marketing leads never convert into sales due to lack of lead nurturing. We all know how time-consuming lead nurturing can be, and that’s just one reason why you need to have effective, remarkable content for every part of the customer journey. If you can properly deliver your content at […]