Picture your closet; inside is an array of shirts from throughout the years. Some [...]
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Successful marketing is about more than winning clients. Lifecycle marketing and customer experience play a [...]
The saying “brevity is the soul of wit” has relevance in marketing today. Research has [...]
While B2B marketers lagged behind their B2C counterparts in the use of social media, this [...]
What makes an engaging brand? In the world of social media, Facebook has taken the [...]
Customer lifecycle marketing enables your business to win and retain more customers, optimize marketing effectiveness, [...]
If you’ve witnessed the internal battle between marketing and sales in an organization – the [...]
