We are the marketing obsessed. We judge the effectiveness of billboards on our drive into [...]
Identifying the customer lifecycle is growing more and more important by the day for modern [...]
CMO Council recently reported, 54% of all consumers in the United States and Canada would [...]
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When I first started working in marketing technology, I engaged with clients via telephone, email, online and face-to-face [...]
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Most marketers today are focused on generating new leads. It’s how they are evaluated and, [...]
Quality customer experience is critical to customer retention. In 2013, 62% of global consumers switched [...]
In lifecycle marketing, your content strategy should align with where your customer is on their [...]
I graduated from a university in the Big Ten Conference in 2002. A school with an [...]
The way marketers use lead scoring to find ideal fit prospects has evolved over the [...]
‘Lifecycle Marketing’ is the new hot, buzz worthy phrase in the marketing world. There is [...]
