Customer loyalty is the result of an emotional reaction. According to Beyond Philosophy, “customer loyalty is the rest of consistently positive emotional experience, physical attribute-based satisfaction and perceived value of…
We are the marketing obsessed. We judge the effectiveness of billboards on our drive into work. We know the latest viral videos and use meme-speak in daily conversation (“listen, Linda, listen!)….
Let’s be honest, as marketers, we crave data. In a world where we create 2.5 quintillion bytes of data a day, we still seem to look at our own databases and…
I can’t think of a single company that couldn’t improve their customer relations and loyalty programs. True, there are amazing examples of world-class customer programs out there. From Zappos to…
Growing up, the family across the street from me always had two Toyotas in the garage. Through the years, the models varied from a Celica to a Camry and even…
Does brand loyalty exist online? I mean, sure it does, in some manner, but is loyalty less effective when your audience has access to the endless information, accurate or not,…
Loyalty marketing is an approach to marketing that is focused on growing and retaining existing customers through incentives or rewards. Take a look at your keyring. Chances are you have some loyalty membership…
Earlier this week, like many of you, I watched the five and a half minute video from WestJet dubbed a Christmas Miracle. I’ve read numerous reviews of the video all…
Gaining customer loyalty is of utmost importance in a highly competitive business world. This is a world in which customers have a plethora of choices, and each player tries to…
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