Tag Archives: social media interaction

Track the Effectiveness of Social Media to Derive its Benefits


While B2B marketers have embraced social media in a big way, many struggle with delivering intended results, or determining the effectiveness of social media. While the assortment of channels are great for directly connecting with customers in a cost efficient manner, a major reason for social media skepticism is the difficulties associated with measuring ROI. […]

Customer Loyalty, Indianapolis-Style

Customer Loyalty

Customer loyalty is the result of an emotional reaction. According to Beyond Philosophy, “customer loyalty is the rest of consistently positive emotional experience, physical attribute-based satisfaction and perceived value of an experience, which includes the product or services.” Since it’s May in Indianapolis, it’s only appropriate to provide the following example to illustrate customer loyalty […]

Social Media Engagement that Drives Customer Loyalty

Social Media Engagement that Drives Customer Loyalty

Here’s a startling fact, even though customers require a response, 5 in 6 requests made by consumers on social media go unanswered by brands (Sprout Social). “So what?” and “who cares?” may be what you’re thinking. Social media is a tool for broadcasting your brand message and should not be used as a customer service tool, […]

Sales and Marketing Alignment, for real

social media and marketing strategy alignment

OK, I’ll admit it. I’ve worked in marketing for nearly 10 years and I’ve never experienced real sales and marketing alignment until now. Sure, I’ve worked with sales leadership, communicated clearly [and often] and even attended sales meetings and training; but, really… we were never working together. I remember conversations with sales leadership saying they […]

Facebook Paid Messages: Marketing Advantage or Annoyance?

Facebook is testing a new feature called paid messaging. It will let users send a message directly to the inboxes of people outside of their network, starting with a cost of at least $1 per message. The price tag rises depending on the profile of the strangers you’re trying to reach. The higher the profile, […]