Tag Archives: social media interaction
Track the Effectiveness of Social Media to Derive its Benefits
While B2B marketers have embraced social media in a big way, many struggle with delivering [...]
Customer Loyalty, Indianapolis-Style
Customer loyalty is the result of an emotional reaction. According to Beyond Philosophy, “customer loyalty [...]
Social Media Engagement that Drives Customer Loyalty
Here’s a startling fact, even though customers require a response, 5 in 6 requests made by [...]
Sales and Marketing Alignment, for real
OK, I’ll admit it. I’ve worked in marketing for nearly 10 years and I’ve never [...]
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Facebook Paid Messages: Marketing Advantage or Annoyance?
Facebook is testing a new feature called paid messaging. It will let users send a [...]
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