Tag Archives: social media interaction

social
Track the Effectiveness of Social Media to Derive its Benefits

While B2B marketers have embraced social media in a big way, many struggle with delivering [...]

Customer Loyalty
Customer Loyalty, Indianapolis-Style

Customer loyalty is the result of an emotional reaction. According to Beyond Philosophy, “customer loyalty [...]

Social Media Engagement that Drives Customer Loyalty
Social Media Engagement that Drives Customer Loyalty

Here’s a startling fact, even though customers require a response, 5 in 6 requests made by [...]

social media and marketing strategy alignment
Sales and Marketing Alignment, for real

OK, I’ll admit it. I’ve worked in marketing for nearly 10 years and I’ve never [...]

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Facebook Paid Messages: Marketing Advantage or Annoyance?

Facebook is testing a new feature called paid messaging. It will let users send a [...]

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