Tag Archives: social media interaction

Track the Effectiveness of Social Media to Derive its Benefits

While B2B marketers have embraced social media in a big way, many struggle with delivering [...]

Customer Loyalty, Indianapolis-Style

Customer loyalty is the result of an emotional reaction. According to Beyond Philosophy, “customer loyalty [...]

Social Media Engagement that Drives Customer Loyalty

Here’s a startling fact, even though customers require a response, 5 in 6 requests made by [...]

Sales and Marketing Alignment, for real

OK, I’ll admit it. I’ve worked in marketing for nearly 10 years and I’ve never [...]


Facebook Paid Messages: Marketing Advantage or Annoyance?

Facebook is testing a new feature called paid messaging. It will let users send a [...]

1 Comment