Category Archives: Customer Scoring
RFM Analysis Improves Targeted Offers
Do you know the cardinal rule of marketing? It’s simple: “Know Thy Customer.” In this [...]
TweetChat: Embracing Customer Differences
No two customers are alike and neither is their path to purchase. Long gone are [...]
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TweetChat: Nurturing Customer Relationships
Have you ever received an email, phone call or knock at your front door and [...]
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Measurable Facebook Engagement
Currently, there are over 1.5 billion active users worldwide engaging with friends, coworkers, family members, [...]
Twitter Confirms it’s the Social Channel of Choice for B2B Marketers
Analytics is the flavor of the season, as marketers try to make sense of the [...]
5 Ways to Set Up Dynamic Content Using Marketing Automation
Audience relevance is the most important element of content success, followed by engaging and compelling [...]
Lead Scoring 101
In today’s digital world, scoring prospects is no longer a luxury, it’s a necessity. Lead [...]
Lifecycle Stage: The last piece of the 3D scoring equation
Recently, I introduced how Right On Interactive scores leads and customers in 3D. We’ve discussed [...]
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Engagement matters, too
Engagement indicates a person’s level of commitment. It can come in many forms, such as [...]
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Defining and understanding the customer profile
Ask your sales, marketing and client success teams to define a typical customer for your [...]
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