Marketers today are evaluated on numerous objectives and goals. While most organizations are clamoring for “more [...]
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Building customer trust is a necessity in the “Age of the Customer.” Described recently by [...]
The average spend of a repeat customer is a 67% more than a new one but [...]
No two customers are alike and neither is their path to purchase. Long gone are [...]
How does your customer want to be communicated with? It sounds like a rather simple [...]
Do you know who your customers are? Are they your ideal customer? These are important [...]
Practically a year ago, Forrester analyst Cory Munchbach wrote a break-up letter on behalf of [...]
