Tag Archives: emails
Personalization: The Human Touch Behind the Customer Journey
In the last couple of years, the concept of ‘content fatigue’ has taken on an [...]
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TweetChat: Relationship Building 101
The average spend of a repeat customer is a 67% more than a new one but [...]
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8 Simple Things That Quickly Lead to Customer Loyalty & Retention
I can’t think of a single company that couldn’t improve their customer relations and loyalty [...]
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TweetChat: Nurturing Customer Relationships
Have you ever received an email, phone call or knock at your front door and [...]
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A Marketing Love Story
This blog post is the first in a series of four on how customer lifecycle [...]
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TweetChat: One Size Fits All Marketing
All customers are alike. If a person or business is interested in working with your [...]
TweetChat: One to One Messaging or Batch and Blast?
The Direct Marketing Association has been advocating the value of email marketing for years, noting [...]
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Embracing Customer Differences with Lifecycle Marketing
Difference makes the world go around. I frequently remind myself this world would be very [...]
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TweetChat: Customer communication preferences
How does your customer want to be communicated with? It sounds like a rather simple [...]
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Re-focusing on Lifecycle Marketing
Last week, our partner Salesforce.com released its ExactTarget Marketing Cloud 2014 State of Marketing study [...]
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