Tag Archives: emails

Personalization: The Human Touch Behind the Customer Journey

In the last couple of years, the concept of ‘content fatigue’ has taken on an [...]

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TweetChat: Relationship Building 101

The average spend of a repeat customer is a 67% more than a new one but [...]

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8 Simple Things That Quickly Lead to Customer Loyalty & Retention

I can’t think of a single company that couldn’t improve their customer relations and loyalty [...]

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TweetChat: Nurturing Customer Relationships

Have you ever received an email, phone call or knock at your front door and [...]

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A Marketing Love Story

This blog post is the first in a series of four on how customer lifecycle [...]

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TweetChat: One Size Fits All Marketing

All customers are alike. If a person or business is interested in working with your [...]

TweetChat: One to One Messaging or Batch and Blast?

The Direct Marketing Association has been advocating the value of email marketing for years, noting [...]

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Embracing Customer Differences with Lifecycle Marketing

Difference makes the world go around. I frequently remind myself this world would be very [...]

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TweetChat: Customer communication preferences

How does your customer want to be communicated with? It sounds like a rather simple [...]

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Re-focusing on Lifecycle Marketing

Last week, our partner Salesforce.com released its ExactTarget Marketing Cloud 2014 State of Marketing study [...]

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