Tag Archives: emails
Canada’s New Anti-Spam Law
Last week, a bunch of articles and blog posts were published on Canada’s new anti-spam [...]
Trends facing Higher Ed: Changing Demographics
The college environment today is much different than when I attended college over a decade [...]
1 Comment
Do you use email?
What better way to celebrate Halloween than by discussing the scariest question I’ve ever heard [...]
1 Comment
Five Tips for Successful Email Engagement in a Multi Device World
Email, despite the challenges, remains one of the best ways to reach out to customers. However, [...]
The Cost of an Email Address
These days it seems like everyone has at least one email address. I have three [...]
6 Comments
5 Ways to Set Up Dynamic Content Using Marketing Automation
Audience relevance is the most important element of content success, followed by engaging and compelling [...]
Changes to Gmail and the impact on email marketing
If you are a Gmail user, you may have noticed a new tab format rolled [...]
Need for an Integrated Marketing Approach
Email marketing is still at the heart of most marketing communication plans. In addition, most [...]
Split-test Lead Nurturing Cadence for Improved Response
What would happen if you changed the cadence of your multi-step lead nurturing campaign? How [...]
LinkedIn Essentials
I am a big fan of LinkedIn and have been using it for several years. [...]