In the 21st century, information is an extremely valuable currency. Corporations are constantly looking to find new ways that they can deliver knowledge to their employees and clients. Mobile learning or…
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Solutions Archives | Right On Interactive
Another year has come and gone. Tomorrow, we welcome 2014 and initiate new strategies, campaigns, tactics and partnerships. What better way to celebrate the ending of such an action-packed year…
Recently, I introduced how Right On Interactive scores leads and customers in 3D. We’ve discussed the important roles both profile and engagement play in 3D scoring so now it’s only…
Ask your sales, marketing and client success teams to define a typical customer for your organization and you’ll receive at least three different answers. As I wrote last week, big…
There can be quite a difference between who your customers are, who you think they are and who you want them to be. Earlier this year, we discussed big data…
It has been very interesting to watch the quickly evolving marketing technology landscape with new companies coming on the scene, Marketo launching an IPO earlier this year, Eloqua being acquired…
Last week was definitely an interesting one in the marketing world. After years of marketing technology taking a back seat to other technologies, we saw a resounding vote for the…
In our last post, we discussed the importance of using Big Data to create a persona of an ideal customer to help drive a company’s marketing, sales and engagement strategies….
Earlier in this series we looked at the importance of building a profile of your ideal customer. Creating the persona of the “perfect” customer gives the marketing team an idea…
Previously in this series we looked at some of the keys to solving big data issues. In this installment, we explore one of the most overlooked aspects of crunching the…
