Category Archives: Solutions

Warming Up to M-learning: Hot Trends for Corporate

In the 21st century, information is an extremely valuable currency. Corporations are constantly looking to find [...]

The ROI Top Ten of 2013

Another year has come and gone. Tomorrow, we welcome 2014 and initiate new strategies, campaigns, [...]

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Lifecycle Stage: The last piece of the 3D scoring equation

Recently, I introduced how Right On Interactive scores leads and customers in 3D. We’ve discussed [...]

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Defining and understanding the customer profile

Ask your sales, marketing and client success teams to define a typical customer for your [...]

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Lead and customer scoring in 3D

There can be quite a difference between who your customers are, who you think they [...]

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The evolving marketing technology landscape

It has been very interesting to watch the quickly evolving marketing technology landscape with new [...]

Salesforce.com + ExactTarget: Validation for all technical marketers

Last week was definitely an interesting one in the marketing world. After years of marketing [...]

Data Validation: The Last Piece of the Big Data Puzzle

In our last post, we discussed the importance of using Big Data to create a [...]

Data Modeling: Do the Numbers Match the Theory?

Earlier in this series we looked at the importance of building a profile of your [...]

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Cleaning Big Data is Key, but What Makes it “Dirty?”

Previously in this series we looked at some of the keys to solving big data [...]

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