Earlier in our Big Data series, we identified some of the initial steps Right On Interactive follows when helping clients identify data issues. After identifying what data points are important and why, the second step is to begin a process known as Data Mining. Data Mining helps us determine the quality of each important data […]
Category Archives: Solutions
Big data or large and complex data sets are an integral part of marketing. Marketers frequently use them when gathering and scoring leads. Big data provides more accurate results for the derivation of trends and analysis and provide the results in a more comprehensive manner than separate smaller sets of data. However, it also poses […]
Is the drive to apply quality management tools always a good thing? Not always, as many organizations have found out the hard way. Most of the popular quality matrices, such as Six Sigma, focus on standardization and averages. While this makes sense in a factory or plant layout when dealing with inanimate materials, application of […]
Customer Lifecycle Marketing, Customer Relationship Management, Customer Scoring, Lead Nurturing, Solutions
Marketing automation and lifecycle marketing, explained.
Marketing automation and lifecycle marketing. How do they fit together? Why should you be using them for your business? In the general sense, marketing automation is defined as automating manual tasks associated with the marketing function. However, most people associate marketing automation with the process of delivering “sales ready leads” to the sales team. If […]
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