Category Archives: Lead Management

Effective Lead Management

effective lead management - focus on quality over quantity

Marketers agree: Effective lead management is critical to unlocking revenue growth potential. According to MarketingSherpa, 57% of B2B organizations identify ‘converting qualified leads into paying customers’ as a top funnel priority. An effective lead management process begins by identifying potential buyers through various awareness campaigns. Through dynamic content on social media, search marketing, webinars, tradeshows and […]