Tag Archives: Customer profiling

RFM Analysis Improves Targeted Offers

Do you know the cardinal rule of marketing? It’s simple: “Know Thy Customer.” In this [...]

How to Use Big Data: Add Potency to Your Marketing Efforts

Data is part of the foundation of Lifecycle Marketing. If you’re not keeping track of [...]

Creating a Profile of the Prospect

Marketing automation has come a long way in popularity and acceptance. Sirius Decisions estimates the [...]